Modern trade
Bangkok Modern Trade Wave
Gondola-end sampling across 42 stores timed to a national distributor shipment.
Channel work we support on the ground
A look at the kinds of distributor promotion programs we help plan and run—each tied to a real channel constraint, not a generic campaign template.
Traditional trade
Eastern Seaboard Cash Van Push
Deal sheets and POS bags for cash van routes covering Chonburi and Rayong outlets.
Key account
Key Account Co-Op Placement
Negotiated leaflet and end-cap package with live-check photos for a three-week mechanic.
Field force
Supervisor Coaching Cohort
Two half-day briefings for 60 distributor reps ahead of a new SKU sell-in.
Activation
Isan Festival Roadshow Support
Mobile sampling support coordinated with provincial distributor partners during peak season.
Convenience
Convenience Channel POS Rollout
Compact header cards and shelf strips packed for high-frequency convenience replenishment.
How a wave usually unfolds
From brief to live-check
Every activation differs, but the spine stays the same so distributors and brands share one plan.
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Channel and stock readiness
Confirm sell-in status, depot allocation, and store eligibility before creative goes to print.
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Mechanic and materials
Lock the offer rules, POS formats, and packing lists your routes can carry without damage.
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Field briefing
Equip supervisors and reps with a short story, order codes, and photo standards.
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Live support and notes
Spot-check placements, capture proof, and hand back sell-through notes the sales team can use.