Notes from trade calendars and depot floors
Short articles for brand and distributor teams who need promotions that survive Thai channel logistics.
Sell-In Before Sell-Out: Sequencing Trade Promotions in Thailand
Why distributor stock timing should lock before you print a single POS header—and how to build that into your trade calendar.
POS That Survives the Depot: Designing for Distributor Reality
Beautiful displays mean little if they arrive crushed. Practical specs for kits that move through Thai distribution.
Briefing Distributor Reps Without Losing the Afternoon
A ninety-minute format that keeps field teams engaged and leaves them with a pocket card they will actually use.
Co-Op With Key Accounts: Clarity Beats Optimism
How to write co-op proposals Thai retailers will process—and how to verify that the placement actually appeared.